The mission of Broke Out West is to observe and celebrate the evolving American Dream.
I think a lot about the timing of this project and temperature of the audience. This show needs to be made now.
People everywhere feel something, in the economy, in society, in the world is not quite as they expected it to be; somewhere out there people are making their unique circumstances work to their advantage.
Broke Out West is speaking to an audience dubbed as the “The Poorgeoisie” which consists of well-educated but underemployed individuals with champagne tastes on a beer budget. We are hoping the pessimism surrounding the generation of recent college graduates will dissipate by revealing the struggle to find work.
Key messages include:
• Americans are strong.
• Americans are resilient.
• Americans view challenges as opportunities.
• The spirit of optimism adventure and hope are very much alive in the country.
• Americans still yearn for journey, adventure, and the call to the West is an iconic American rite of passage.
We are seeking interviews with people and businesses that not only survived The Great Recession, but thrived and evolved. These stories of struggle and hardship will be told from the perspective that we all need to innovate and adapt.
In finding these stories and celebrating the triumphs, as well as failures, we hope to share hope with our audience, and spark thoughts that will resonate and evoke some measure of inspiration.
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